The Science Behind a Shorter List Shortlist Products video

The Science Behind Shortlist

dive deeper into the how & why
the magic of the duo
the main ingredient
the origin of shortlist
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Simplicity plus potency Shortlist Serum - less is more

Simplicity + Potency

A typical skincare product has between 30 and 40 ingredients. We created Shortlist to have the fewest number of ingredients, without compromising on the performance. Our cream has 9 ingredients and our serum has 11 ingredients.

Three Ingredients
Power Players

While we use 11 ingredients your skin needs, three share the spotlight. Niacinamide (Vitamin B3) strengthens skin's moisture barrier. Plant-based Glycerin keeps your skin moisturized longer and Sodium Hyaluronate, a sponge-like super moisturizer, also prepares your skin to better absorb the cream, step 2.

Shortlist Less is More
The Total Package

Now we can get straight to the rock star of our Shortlist Cream: Retinyl Propionate (Vitamin A). It's less irritating and drying than regular retinol and is a must-have ingredient because at the surface it accelerates cell turnover getting rid of dry, old skin cells which dulls and ages your skin.

The science lesson here is simple. With regular use of this potent power couple you'll see and feel clean, vibrant younger-looking skin.